Modern media have become an integral part of everyone’s lives. The more recent developments in technology have provided an increase in exposure of both video and music streaming, and per reports made, this situation has allowed a more noticeable decrease in the proliferation of illegally downloaded materials. And with the news that has piqued the interests of US-based undergraduate students, it may well be assured that further exposure will be made on these targeted streaming platforms.
Spotify + Hulu for Students
Recently, Spotify and Hulu have teamed up to join hands for a sturdier cooperation that targets local undergraduate students. For as little as $4.99 a month, the subscriber will be able to gain full access to Spotify’s unlimited music streaming with the option of creating their playlists for a more easy reach to their favorite genre of music.
The user will also be able to watch the latest sports games, movies and TV series on Hulu with minimal commercial breaks. This allows a significant saving on the part of the consumer—typically, monthly rates go for as much as $4.99 for students in Spotify and $7.99 for Hulu, so all in all, almost $8 is shed off. This bundle has been a first in subscription services, and if this proved to be successful in its target market, it would be no surprise if similar deals would pop up shortly.
Spotify and the competitors
The competition among all the available streaming platforms is not at all discreet, and even when it has been indicated that Spotify has a huge lead against its counterpart Apple Music, accurate predictions in the market can never be fully trusted. Netflix, which is also a leader in its video streaming data, is known for its original series, and they may just have to step up to prove that pricing is not the only deal-breaker for such services. Still, it leads the market for its videos, and we will just have to see how this new cost-saving bundle will affect ratings.
It is good that more and more commodities are being made available to all types of consumers, and the far-out reach would not only promote their products but would also allow investors and advertisers to reach a wider scope than the norm. Aside from presenting their goods to a younger generation, this can also lead to more adjustments in their production process, and in turn, the conglomerates could even dedicate a whole new range of items for that particular market. So all in all, it is a win-win situation for both sides of the spectrum, and we cannot wait for more of these to come.