A Beginner Guide to the Top Music Streaming Services (Apple Music, Spotify, and More)

Music is a universal language. Thanks to modern technology, we can now listen to our favorite tracks right off the Internet. We can even create customized playlists and listen to new songs from our favorite music artists as soon as they are released. For a small fee, we can enjoy this form of digital entertainment. Some music sites provide these services to subscribers and make billions of dollars in revenue. Read on to learn about the top locations in this industry.

Explore the world of music streaming services


Spotify is the biggest music subscription site in the world. The service was founded in 2006 in the city of Stockholm. It has more than 140 million users who use the music service actively. There are more than 30 million songs available in this service, and it offers custom playlists made by its users. There are no advertisements in Spotify. Moreover, for only $10 per month, users can stream or download songs. According to industry analysts, Spotify takes the number 1 spot because it has the largest user base and a massive database of music. Seeking to grow further, Spotify is looking to launch a $13 billion IPO soon.

Apple Music

Begun in 2015, Apple Music is the second largest music streaming service on the Internet. It has 28 million users. Unlike Spotify, Apple Music does not have any free service. However, their database of music is extraordinary. Apple Music has 40 million songs which are available to listeners for only $10 per month. In a bid to make itself unique in the market, Apple Music has been signing deals with famous artists such as Drake to release exclusive music on their platform. This makes Apple Music attractive to the listeners and artists as well.

Amazon Music Unlimited

This is a music streaming service which ranks third. It has a total of 16 million users and provides access to 40 million songs through its Amazon Prime category. Members can access this musical content for $8 per month while non-members can access it for $10 per month. Members who have signed up to Amazon Prime can listen to 2 million extra songs and thousands of more radio stations and custom playlists. Amazon Music Unlimited has a one-stop-shop advantage with no advertisements. The service is also integrated with the digital assistant device from Amazon known as Alexa.


For more than ten years, Deezer has provided music over the Internet. It is a French company that has gained a total of 12 million paid users to date. Their database has 43 million songs. Users can enjoy a Freemium model of music enjoyment at the cost of $10 per month. Deezer has a unique feature known as Flow. This is where the service recommends music to users by guessing what they would like to hear in various places, for example, the gym, at work or in their homes.

Google Play Music

This is one of the most well-known music streaming services online. It was launched in 2011 and currently has a catalog of 40 million songs. Users can listen to music, create playlists, browse the music library and download content for only $10 a month. While listeners can enjoy Google Play Music for free, they cannot construct playlists. Google Play Music is bundled together with YouTube hence users can watch music clips while listening to their favorite songs at the same time.


Based in Berlin, Germany, SoundCloud is more than ten years old. The service has 175 million users, most of whom are non-paying. An interesting characteristic of SoundCloud is that it is often used by DJs to promote their work.


Created by Norwegian company Aspiro in 2014, Tidal is one of the latest entries in the music streaming industry. Jay Z purchased the service, an American rapper for $56 million in 2015. The service offers a comprehensive entertainment experience for its members. Users of Tidal can listen to 48 million songs and watch more than 175,000 music videos. They also get to hear exclusive material for $10 per month. In an official report, Tidal indicated that it had exceeded 3 million users by now.


When it comes to Internet radio, Pandora rules the roost. It is only available in the USA. This service is quite popular since it can be accessed at no cost whatsoever. However, if you want a higher quality of music, as many skips as you desire, and the option to replay, you can pay $5 per month for Pandora Plus. For offline access and unique features such as customizable playlists, the cost is $10.

Spotify Hulu

Spotify and Hulu Join Forces to Target Undergraduates

Modern media have become an integral part of everyone’s lives. The more recent developments in technology have provided an increase in exposure of both video and music streaming, and per reports made, this situation has allowed a more noticeable decrease in the proliferation of illegally downloaded materials. And with the news that has piqued the interests of US-based undergraduate students, it may well be assured that further exposure will be made on these targeted streaming platforms.

Spotify + Hulu for Students

HuluRecently, Spotify and Hulu have teamed up to join hands for a sturdier cooperation that targets local undergraduate students. For as little as $4.99 a month, the subscriber will be able to gain full access to Spotify’s unlimited music streaming with the option of creating their playlists for a more easy reach to their favorite genre of music.

The user will also be able to watch the latest sports games, movies and TV series on Hulu with minimal commercial breaks. This allows a significant saving on the part of the consumer—typically, monthly rates go for as much as $4.99 for students in Spotify and $7.99 for Hulu, so all in all, almost $8 is shed off. This bundle has been a first in subscription services, and if this proved to be successful in its target market, it would be no surprise if similar deals would pop up shortly.

Spotify and the competitors

The competition among all the available streaming platforms is not at all discreet, and even when it has been indicated that Spotify has a huge lead against its counterpart Apple Music, accurate predictions in the market can never be fully trusted. Netflix, which is also a leader in its video streaming data, is known for its original series, and they may just have to step up to prove that pricing is not the only deal-breaker for such services. Still, it leads the market for its videos, and we will just have to see how this new cost-saving bundle will affect ratings.

It is good that more and more commodities are being made available to all types of consumers, and the far-out reach would not only promote their products but would also allow investors and advertisers to reach a wider scope than the norm. Aside from presenting their goods to a younger generation, this can also lead to more adjustments in their production process, and in turn, the conglomerates could even dedicate a whole new range of items for that particular market. So all in all, it is a win-win situation for both sides of the spectrum, and we cannot wait for more of these to come.

Video Marketing Marketers

Video Marketing is Changing The Game for Marketers

In the year 2015, the digital marketing industry made great impacts in the market. This led to tremendous innovations in the applied technologies. Due to this, the use of social media, mobile and engagement marketing tools were innovated to deliver more contents to the customers and create a successful campaign. This led to the emergence of innovation in digital marketing. Video marketing is used as such aspect that is seen to be of primary importance for content sharing or broadcasting media as well as in business campaigns like B2B or B2C categories.

How Video Marketing is Changing the B2B Landscape:

Video materials

It popular belief among most marketers that videos are only used to make viral contents in YouTube or Facebook. But an analysis from recent years has made the companies to adopt the use of videos to address their customer-centered journey better. According to as research report from Ascend2, the top companies who are successful in the digital marketing campaigns ranked the use of video ads in case of Testimonials of the customers, Demonstration videos of the products, Tutorials, Leader interviews, Case studies, Blogs, and Events.

B2B campaigns in video selling

Companies are now shifting from the use of whiteboard and presentations to the use of videos. In this aspect, Vidyard has made a great contribution regarding the help of video promotions to be applied by the companies. The use of webcams or smartphones to record the videos. Also, Vidyard also considers the development of a series of short videos about the products which serves for demo purposes.

Interactive videos

Due to the recent trends in video marketing, the marketers are aiming for futuristic goals. This will enable the companies to integrate analytical questions like surveys or questionnaires to help the companies work on their promotional methods. This will assist the customers of the companies concerned to greatly engage on their contents and see relevant videos according to their analytics.

Video customization

The video customization is being innovations to be applied to enhance the customer engagement on the products. Also, the need of personalized videos is also another category which brings the integration of the company brand image in the video. This will help in better engagement form the customers to check a branded products along with the assuring better competition in the market.

Marketing teams in companies

In recent times, companies have decided to use the digital marketing for their advancements. This is the main reason for businesses to hire video makers, digital content writers and other people whose expertise lies in the digital media creation.

Video networks

Due to this innovation, companies are leveraging these digital medias to be included to make sales funnel. That being said, YouTube or other ad networks are no longer the only places for video ads. Many other networks are constantly arising to provide competition to the existing big-shows for video advertisement.

Detailed engagement

As the video ads shown in networks are integrated with lots of tech-stuffs, the real-time analytics can provide the proper reports regarding the status of the viewers whether they click them or not. This will also give the producer an idea to efficiently apply these technologies in the videos.

Thus, the estimated growth cannot be measured if the promotional activities are done successfully. YouTube has over a billion users that they provide form their network and the companies must learn to leverage such networks to grow.

Video on Demand

Why Mainstream Broadcasters Should Embrace Subscription Video on Demand (SVOD)

Television viewing habits are being transformed rapidly by new technologies that are coming up in recent times where we have devices that enable us to watch everything that traditionally depended on TV for transmission. Subscription Video on Demand (SVOD) technology is already sending shockwaves through the broadcast world. Top Gear BBC presenter, Jeremy Clarkson’s recent revelation that he will be making a new show on Amazon Prime may after BBC dropped him is an example of such shockwaves. Netflix and Amazon already control 15% and 5% market share of British homes.

Comparative Advantages of SVOD Services

Apparently, the number of people owning TV sets is falling whereas the number of those subscribing to SVOD services like Netflix, Amazon Prime, and Sky Snow is rising steadily. In the US for instance, media consultancy firm SNL Kagan did research that revealed that uptake of SVOD is edging out the traditional cable, satellite, and other pay TV. The SVOD services were found to be comparatively of lower cost and fast. This reality translates to skyrocketing revenues which Mintel projects will have increased from £437m to £1.17bn for the period between 2014 and 2019.

Another advantage of SVOD over a traditional cable company, for example, is that whereas the latter are tied to programming schedules where they have to fit in a vast selection of channels, the former have no schedules at all to worry about. They, therefore, enjoy total control over the programs they can stream and this gives them the ability to target programs at specific audiences who can ensure them high revenues.

Therefore, traditional television broadcasters are facing stiff completion from SVODS regarding bidding for broadcasting deals a BBC TV’s, Danny Cohen admitted last year that Netflix had out-bided BBC in one lucrative deal. Mr. Clarkson’ show has a global audience of 40 million subscribers and costs £160m for three seasons.

Emerging Technology is Increasing Accessibility of SVOD Services

Unlike in the past where SVOD services could only be accessed on laptops or desktops, today, smart televisions are bridging the gap. Some technologies enable viewers to beam wireless content quickly other devices to their smart TVs. Such technologies include Amazon’s Fire Stick and Google’s Chromecast.

Interestingly, some services like Virgin’s Tivo provide their viewers with Netflix as a package.

Limitations of SVOD

SVOD services depend on internet bandwidth. Very slow or average download speed hinders accessibility of SVOD services. Many connected devices competing for one slow bandwidth, result into jerky, stuttering pictures according to Michael Underhill of Enders, a media consultancy firm puts it. He adds that internet speed in the UK is 23Mbps. In such cases, ultrafast Wi-Fi connections of 100Mbps and above required to sustain SVOD’s growth.

TV Broadcasting Companies Leverage over SVOD Services

SVOD accounts for 3 % viewing in the UK while mainstream television channels account for 90 %. Mr. Underhill notes that very few people access Netflix, Amazon, and other companies. He maintains that “While Netflix programs are accessible, only existing broadcast content is viewed most.” He goes ahead to add that Netflix has been made accessible by the content that is funded and created by BBC and ITV. This view is supported by that of Ofcom which holds that SVOD services are a “complementary” form of seeing used to watch and download movies and TV series from the US.

Moreover, traditional TV companies have gone digital which together with free video-on-demand services YouTube services offer fierce competition to SVOD. Traditional broad asters are catching up with their digital video platforms.

Underhill also notes that Netflix produced dramas do not attract mega audiences like “Downton Abbey” “Strictly Come Dancing” and others despite critical acclaim. He says that Netflix does not show interest in shows like X-Factor, Essex or Springwatch as well as live sport and news. Areas that are covered by TV broadcasting companies.

In conclusion, according to Mark Mulligan, despite Clarkson’s shift to SVOD, it is less likely that his career remains robust like before with the online paycheck of a SVOD service whereas his former show at BBC, “Top Gear” may reinvent itself without him. PwC’s Phil Stokes notes that while Chris Evans needs not be too worried, traditional TV companies must innovate. Such companies must avoid being complacent and change with the times to fit in the competitive market.